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FairFruit Guatemala Grupo CEIS

Guatemala

10 years' experience in trimmed and washed peas & beans from Guatemalan smallholders for high-end markets

Guatemala works with approximately 650 farmers that are organized in farmer organizations (cooperatives and associations).  The pack house is located in Antigua Guatemala but the farmers, mainly indigenous smallholders, are scattered in the Central and Western Highlands. The company provides technical assistance and training to these farmers, and pre-finances agricultural inputs such as seed, fertilizers and pesticides. In its packing plant the company employs up to 350 workers, mainly women. Vegetables are graded, trimmed, washed and packed for export. 


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Name Family Name, Function

Workers

  • 2014 : 460 256
  • 2015 : 460 324
  • 2016 : 338 324
  • 300
  • 200
  • 100
  • 0
  • 300
  • 200
  • 100
  • 0
Number
Low. sal. (€/month)
Year
  • Number of workers
  • Lowest salary (€/monthly)

Farmers revenue

  • 2014 : 1224 2471
  • 2015 : 891 2596
  • 2017 : 635 2585
  • 1500
  • 1000
  • 500
  • 0
  • 2000
  • 1500
  • 1000
  • 500
  • 0
Number
Av. rev.
(€/season)
Year
  • Number of farmers
  • Average revenue (€)
Developments in 2016

Continued support to smallholder farmers through NGO ADISAGUA

FairFruit Guatemala is increasing efforts to train and certify farmers through ADISAGUA, which offers a wide range of services in management support and institutional reinforcement. Collaboration various donors organizations has provided funding for the construction of a new processing facility with cold storage near the production zones in order to improve raw material quality and efficiency (and therefore increase income for farmers) and generate local employment.

In 2016, ADISAGUA started to execute 2 new projects:

-       “Every bean has its black” with the objective to improve sustainability throughout the supply chain  of FF Guatemala (cofunded by the Ministery of foreign affairs of the Netherlands en in collaboration with the Ngo Woord en Daad)

-       AGRIJOVEN (cofunded by USAID) which promotes sustainable production of vegetables with young farmers as an alternative for migration


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Name Family Name, Function

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Name Family Name, Function

Strategic partnerships in the US

Our main US client became a strategic partner in boosting our sales the US – a natural market for Guatemala. Revenue from US sales increased significantly due to higher sales volumes. A better understanding of our client needs, improved the service and was rewarded with better prices.

New products

During 2016 several new products were successfully introduced in the product portfolio of FF Guatemala: zucchinis, carrots, butternut squash as well as ready-to-cook mixes of these products with beans and snaps. The introduction of these products not only have strengthen the relationship between FF Guatemala and its clients, but also offer new opportunities for farmers. 

Challenges for 2017 and beyond

Increase sales in USA

The demand from the US is increasing due to sales opportunities for our US partner. This requires higher volumes of existing products and the launch of new products. The company faces the challenge to match client expectations with its plant and field capacity. Striving for efficiency and operational excellence is a key factor for present and future success.



Organics

Small-scale trials of organic production of peas and beans have shown promising results. Several clients have shown interest in buying organic produced fresh vegetables as consumer awareness on health and environmental issues is raising. During 2017 more trials will be performed and a roll-out of a commercial program is under preparation.