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Qualipack

Belgium

Qualipack adds value by providing customers with maximum flexibility in retail packaging

2012

Approximately half of the exported product from Fair Fruit Guatemala has been processed in Qualipack

Description

Qualipack is essentially an automated washing, grading and packing machine in which product in bulk packaging is being processed and repacked into retail packs. Qualipack is located in Belgium and is a joint venture of Durabilis and Special Fruit, a Belgian importer of fresh fruits and vegetables.

By packing the product just-in-time and offering flexible bag size in function of promotions, an optimal service is assured to the retail clients while waste and costs are minimized. All these gains result in better contracts for our producing companies and their smallholders.

Peas & Beans value chain

Production
Packaging & export
Repacking
Sales & marketing
Market
Smallholders Guatemala
not neccessary
US
Europe
not neccessary
Other providers worldwide
Other providers worldwide
  • Durabilis Business
  • External
  • Market

Risks and opportunities

  • Blue flag
  • Green flag
Status
Explanation
Investors
Status
Explanation
Opportunity

Qualipack provides an innovative way of combining low cost and environmentally friendly sea freight with just-in-time packaging in retail bags that provide maximum flexibility for clients.

Challenge

Qualipack is intended as a service provider and not as a profit centre. The added value is created in terms of customer service, which translates to better sales opportunities for Fair Fruit exporting companies.

Smallholders
Status
Explanation
Opportunity

Better customer service should lead to better market access for producing companies and hence for their smallholders.

Evolutions

The facility became operational in September 2011. From December 2011 onwards, approximately half of the exported product from Fair Fruit Guatemala has been processed in Qualipack. 

Outlook

Depending on how market demand for bags will evolve over the coming years, Qualipack should be able to increase the volumes repacked into retail bags.

Commitment tracker

  • Work in Progress
  • Reconsidered
  • New
  • Achieved
Commitment
Due Date
Status
Comment
New Due Date
Investor
Commitment
Due Date
Status
Comment
New Due Date

Improve profitability

2013
New

Qualipack is not yet fully meeting the projected volumes required to guarantee financial stability. 

2013

Perform an impact review

2012
Achieved

An impact review should allow setting relevant goals to maximize positive and reduce negative impact

2013